A survey of online shopping and browsing habits has shown that UK shoppers in the health and beauty sector are significantly more interested in aspirational beauty and lifestyle content than in practical health concerns.
The study of just over a million UK health and beauty web users was carried out by advertising intelligence company Exponential and found that this demographic were most interested in aesthetic issues and were also highly interested in celebrities:
- 34 times more likely than the average internet user to consume content about cosmetic surgery
- 18.4 x more likely to read information about acne
- only less than 10x the average web user for health issues such as insomnia and cholesterol
- 22.8 x more likely to read about Angelina Jolie
Francesca Baker, insights manager EMEA, Exponential, explained:
“This highlights the type of content that health and beauty consumers like to see online. It is aspirational, it is lifestyle orientated and there is a heavy skew towards the beauty sector.”
Health & Beauty, Northamptonshire
Mulberry House Clinic & Laser Centre offer a range of skin treatments in their Hardingstone clinic close to Northampton. Many of these are classed as ‘cosmetic treatments’ aimed at rejuvenating and beautifying the face (such as botox or fillers), but the Company is seen as a serious and professional skin treatment provider with excellent credentials in the sector.
Mulberry House Clinic’s doctor works closely with each patient prior to treatment to understand whether it is the most suitable course of action. The health and welfare of the patient are always prioritised and the consultation includes a medical discussion as well as understanding from the client of what they are trying to achieve. There is realistic appraisal of the likely result and patients are encouraged to see non-surgical treatments as a medical treatment, not a quick beauty fix.
Mulberry House Clinic & Laser Centre offer a free consultation for patients to discuss their treatment options in confidence and without any obligation.
The clinic aims to offer patients the widest choice of non-surgical and laser skin treatments in the area and invest in the latest technology to offer patients choices to suit their skincare needs. As well as radiofrequency, the clinic also offers PRP, LED and a wide range of other advanced skin treatments.
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