Allergan Research Backs Marketing Campaign
Traditionally, the beauty industry as a whole has focused on youth, portraying aspirational images of young women to inspire us to invest in better creams, serums and treatments.
Now Allergan, the manufacturers of botox and dermal fillers, have launched a new approach to anti-ageing, which their research indicates will resonate with women’s more realistic expectations and surprisingly positive approach to the ageing process.
Key findings from the research include:
- Ageing well is more important than looking younger
- only 20% of women say they want to look 5 years younger
- yet 41% say they want to look fresher and radiant
- Women delay having fillers
- 24% of women don’t have treatment until a year or more after it was considered, due to fear of stigmatisation
- Women don’t talk about the treatment they’ve had
- Social stigma is the 3rd biggest concern about having fillers
- This means that other women considering treatment are denied the opportunity to discuss it with their peers
Allergan’s Vice President & Managing Director, Caroline Van Hove, explained:
“We’ve learnt that women want to positively embrace their hard-won signs of getting older but they still want to choose the way they age. And the issue is that today, women do not explore all of their options, not because they do not want to look their best but they feel harshly judged by society for wanting to soften the few odd lines they do not like staring back at them in the mirror.”
“And the fact is, all of us, women, want to continue to show our vibrant and audacious self regardless of their age!”
“Our bold campaign, #THISISME features women of all ages and backgrounds encouraging other women to continue to embrace the positives about getting older, but empowering them to make their own treatment choices and not be ashamed, so they can age as they want to.”
The This Is Me campaign features real women case studies, showing the subtle and natural-looking transformations that can be achieved with Juvederm facial fillers. This is designed to illustrate how fillers can be used to help women look their best in a way that suits and flatters their age.
Activity includes advertising and press coverage as well as a new clinic locator for anybody who is keen to find a practitioner.
Mulberry House Clinic & Laser Centre
One of the ladies chosen to participate in the Allergan campaign is Mulberry House Clinic patient, Helle; who has used dermal fillers to keep her face looking fresh. She was selected as a model for the campaign and ambassador for the product, as she explains:
“I don’t subscribe to the idea that as you get older you have to choose between your face and your figure. I had facial fillers because as a workout queen, my face was losing volume as my body was getting in shape.”
Dr John Tanqueray adds:
“The idea of “ageing well” and looking natural rather than trying to look inappropriately young is one that we have embraced for some time”
Read more about our patient’s involvement in the campaign in our story “Mulberry House Clinic Patient Selected for National Campaign“.
For fillers or dermal fillers in the Northamptonshire area, Mulberry House Clinic & Laser centre stands out as an independent practice with over 10 years experience. All treatments are carried out by Dr John Tanqueray, who also works with Allergan to train other professionals in his skills and techniques.
For further information and advice, Mulberry House Clinic offer a private consultation with their doctor. There is no pressure to have a treatment, so for a professional opinion, why not contact the team.
For further information or to arrange a confidential consultation, please complete our contact form, call 01604 702630 or email: firstname.lastname@example.org.